Industry Forward-looking Analysis and Development Suggestions
(I) Seize development opportunities and insist on seeking progress through stability
In 2024, although the global inflation problem has been temporarily alleviated, the short-term and long-term factors that lead to the global economic downturn still exist, and it has become a general consensus that the global economic growth rate continues to slow down. Affected by this, my country's plastic processing industry will face more complex and severe market challenges. However, relying on the gradual recovery of my country's economy and the long-term positive fundamentals, the accumulation of domestic positive factors will provide strong support for the steady development of the industry, and the prospect of high-quality and sustainable development of the plastic processing industry remains unchanged. In this regard, plastic processing enterprises should strive to be practical, adhere to deepening supply-side structural reforms, always pay attention to demand-side management, strive to lead with innovation, and continuously enhance core competitiveness, especially in key technologies and core technologies. We must dare to tackle tough problems and explore, accelerate the development of core advantage products to high-end, and achieve progress through stability and stability through progress.
(II) Adhere to innovation-driven, improve quality, reduce costs and increase efficiency
Implementing the innovation-driven development strategy is not only the foundation for consolidating and strengthening the country's real economy, but also the key to the development of major industries. Nowadays, it has become a consensus among industry enterprises to increase product research and development efforts and break through the market with innovative and differentiated new products. my country's plastic processing industry needs to further concentrate its inherent advantageous resources, accelerate the core technology breakthroughs, solve the "stuck neck" technical problems, and develop new materials to open up more market application scenarios and meet more diversified functional needs. In the face of the industry's "involution", insisting on improving quality, reducing costs and increasing efficiency will become an effective means. Industry enterprises need to strengthen quality management, technological innovation and talent training, continuously improve product quality, reduce production costs and improve production efficiency, so as to achieve sustainable development and long-term profitability.
(III) Practice green concepts and seize development opportunities
In 2023, driven by the "dual carbon" strategy, my country's new energy industry layout will be more extensive, and new opportunities will emerge like mushrooms after rain, especially new energy vehicles and smart home appliances. As an important auxiliary to major industries, the plastic processing industry also has a great role in promoting the further development of the new energy industry. In this regard, industry enterprises should seize development opportunities and provide key support in the grand process of achieving the "dual carbon" goals and promoting the green transformation of the whole society's industries. With the gradual implementation of my country's sustainable development strategy, the policy orientation under the environmental protection demand will continue to promote the research and development of recyclable, easily recyclable and degradable alternative materials and products, thereby promoting the green and low-carbon development of the industry.
(IV) Strengthen international competitiveness and change marketing models
As a major producer of plastic products, my country's plastic products are not only complete in categories, but also have the dual advantages of price and quality, which give China's plastic products strong export competitiveness and have been widely recognized in the international market. However, my country's plastic processing industry still needs to improve in terms of technological innovation, green environmental protection and sustainable development. To this end, industry enterprises need to continue to focus on cutting-edge fields such as new technologies and new materials, enhance international exchanges and cooperation, and strengthen their own product competitiveness and technological advantages. In addition, the innovation of marketing models is also crucial to further expand overseas markets. China has become a leader in global Internet technology innovation. Breaking out of the inherent operating model and relying on the Internet's novel and efficient communication methods, such as relying on cloud business platforms and short videos to promote brand image building, product promotion and marketing, etc., is worthy of further exploration and experimentation by China's plastic processing industry.
Conclusion
As one of the pillar industries of my country's light industry, the plastic processing industry has accounted for more than 10% of the total light industry in terms of total output value, total assets, employees, and export volume. Therefore, the further development of the plastic processing industry in the future is closely related to the development of the entire light industry. In 2024, in order to implement the government's overall requirements on maintaining growth, expanding domestic demand, and adjusting the structure, ensure the stable development of the industry, accelerate structural adjustment, and promote industrial upgrading. It is expected that the state and governments at all levels will introduce a series of combined policies to expand effective investment, boost market confidence, promote industry growth, and stabilize foreign trade development. The long-term positive fundamentals of my country's plastic processing industry will not only remain unchanged, but will become more stable.
Given that the development of the industry is highly correlated with the development of the national economy, it is expected that in the first quarter of 2024, my country's plastic processing industry will achieve a more stable start. With the cyclical adjustment of the industry, the growth rate of the industry may accelerate significantly from the second quarter. With the increase in the base, the growth rate in the third and fourth quarters is expected to fall back compared with the second quarter, but it is expected to continue to maintain a steady growth trend throughout the year. We should have more firm confidence in the high-quality and sustainable development of China's plastic processing industry.
